Seasonal marketing google doodle Do not forget that this also plays out in Google search results Although search engine campaigns are mostly played out as part of a long-term strategy, sometimes they are campaigned seasonally, as search terms can vary depending on events – like Black Friday, or sales for example. It is possible to optimize your Search campaigns by using tools such as SEMrush to consult the keywords most often associated with the chosen event. Thus, we can identify which are the most frequent searches related to its activity, and in relation to the event (for example, laptop + Black Friday) and thus apply them to its campaigns.
Another tool that can be very useful for observing word trends is Google Trends – particularly as this gives you an idea of when to start campaigns, in effect allowing you to identify fax list search peaks and trends. for such and such a keyword. seasonal marketing: black friday on google trends Regarding Black Friday, we note for example that the associated searches begin at the end of October, when Internet users begin to do their scouting in anticipation of the famous promotion day.seasonal marketing: black friday on google trendsAs with SEMrush, it is also possible to identify which query trends are most often associated with the chosen theme.
Think beyond traditional marketing levers Beyond revitalizing old content and traditional AdWords campaigns, it's also important for your brand to be creative. Social media is a great opportunity for engagement around promoting your seasonal content, especially if you know how to harness the power of hashtags. Like Starbucks, which for several years has been promoting its “Red Cups” on social networks, through various hashtags.